Experiences, Social/Digital, Strategy
In September 2014, Imprint Projects brought the Virgin Disruptors debate series to the Planetarium at NYC’s Natural History Museum to discuss “The Future of Travel.” Live and online audiences were invited to submit questions, comment, and share in the debate through a live social feed. Sir Richard Branson joined a panel of transportation innovators with moderator Rachel Crane from CNN.
An intimate 300-person conversation reached 7 million people with 18,000 live-stream viewers and over 1,400 tweets.