Dolby
Behind the Magic

Content, Design, Experiences, Social/Digital, Strategy

During the 2017 Oscars season, Imprint Projects led a coordinated marketing campaign for Dolby Cinema. From strategy to production, the effort included influencer events, social media, and brand content. At the “Behind the Magic” screening event, Best Picture nominees joined an invite-only audience at the state-of-the-art Vine Theatre in Hollywood. Cinephiles and film fans from around the world joined the conversation on Facebook Live. A social campaign prompted awards show followers with #askdolby. By providing insider access and industry insights, Dolby Cinema reinforced its authority in film art / science, and launched their social community.

Imprint Projects managed the launch of @dolbycinema channels on Instagram, Twitter, and Facebook. Within a few months, increased total engagement by 269% and garnered close to 36K followers.

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