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Levi's
Made & Crafted X Bad Day Magazine

Content, Design, Product Launches, Strategy

Imprint Projects paired Levi’s Made & Crafted with cult arts-magazine, Bad Day, to produce the Fall Winter 2015 lookbook. The perfect-bound publication featured product photography, editorial interviews and photo stories that elaborated on the line’s seasonal inspiration – punk. The lookbook launched at the New York Art Book Fair at MoMa PS1, drawing a crowd of art and fashion leaders, including many of the project’s collaborators.

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