Levi's
501 Day 2018

Content, Strategy

To celebrate 501 Day — Levi’s annual celebration of Levi’s iconic blue jean – Imprint Projects created an integrated content campaign. “We are all Collaborators” follows chain stitchers, embroiderers and fashion designers, showing unique ways they’ve customized pieces. Interview highlights, behind-the-scenes, and stop motion GIFs were posted to Levi’s social channels. The full “We are all Collaborators” video gained over 1.8 million views on YouTube. The campaign came to life with customization at select retail locations.

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Thanks @Levis for really caring about the time and effort behind the process and the lives behind ur subjects!
- @phlemuns
Levi's in-store purchases increased 183% during a customization activation at Jack's Surfboards