Design, Experiences, Product Launches
In celebration of the Beastie Boys Book, Sonos created a limited-edition Play:5 speaker with artist Barry McGee. To support the launch of the speaker, Imprint Projects created the Sample Library – a sound installation that traveled with the Beastie Boys Book Tour. Fans were invited to dig through all 100+ records sampled on the Beastie Boys’ sophomore album Paul’s Boutique, get hands-on with Sonos product, and take home a free poster/zine. After the book tour, the installation traveled to Sonos retail locations and partner stores around the world for a series of “Pass The Mic” in-store events, featuring public readings of the book with friends of the band.
Activations
Cities Around the World
Zines Distributed
Social Impressions
Media Impressions