Brand Platforms, Content, Design, Experiences, Social/Digital, Strategy
CHALLENGE
How does a direct-to-consumer audio brand demystify its innovative product and create influential brand advocates?
SOLUTION
Shift positioning from technology brand to culture brand and show up in real life to support the creative community that powers the product.
Imprint Projects created Sonos Studio, a platform for cultural programming and storytelling that gave audiophiles and music fans hands-on product experiences in the world’s first gallery dedicated to sound.
A venue in Los Angeles that embodies Sonos aesthetics and showcases product. Scheduled like a contemporary gallery space with regular 6-week exhibitions. All programming was grounded in sound or technology and promoted immersive new listening experiences.
Over three and a half years, Sonos Studio became the way the brand showed up in the world: twice at SXSW, once for a week-long pop-up in New York City, and eventually another permanent venue in London.
Content-rich events at each location invited millions around the world to enjoy videos and follow along with online editorial content.
Events
Attendees
Social impressions
Media Impressions
“...a futuristic day camp with a lot of weird, fun things going on.’