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Alternative Apparel
Los Angeles Store Opening

Design, Experiences, Strategy

This promotion put on by Imprint Projects announced the opening of Alternative Apparel’s first retail store in Venice with a team of local gardeners sharing spring planting tips via bicycle. They gave out seed packets and worked with the public to create planters as gifts for area businesses. The three-day activation generated awareness of the brand and distinguished the company for its commitment to community engagement while highlighting their eco-minded vision and craft aesthetic.

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