This promotion put on by Imprint Projects announced the opening of Alternative Apparel’s first retail store in Venice with a team of local gardeners sharing spring planting tips via bicycle. They gave out seed packets and worked with the public to create planters as gifts for area businesses. The three-day activation generated awareness of the brand and distinguished the company for its commitment to community engagement while highlighting their eco-minded vision and craft aesthetic.
Los Angeles Store Opening
Alternative Apparel
