Levi's
Skateboarding in India

Brand Platforms, Content, Design, Experiences, Product Launches, Social/Digital, Strategy

In 2013 Levi’s Skateboarding worked with HolyStoked, and an international team of skateboarders, journalists, photographers and filmmakers to build India’s first entirely free skatepark in Bangalore. During the build Imprint Projects worked with filmmaker Simon Weyhe to create a documentary distributed as a three part series to launch the Fall collection.

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It's all about taking action and doing what's right! Look how happy skateboarding makes these kids!
- Omar Salazar