Levi's
Outside Lands 2012

Experiences, Strategy

Imprint Projects worked with Levi’s to create a program that encouraged thousands of cyclists to commute to Outside Lands music festival in Golden Gate Park. Bike valet was provided as well as valuable resources in the Levi’s mobile Bike Shop. Inside the festival, Levi’s hosted the Levi’s Bike Sprints which pitched riders in heated races for a chance to win bicycles and other prizes.

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More cyclists than ever before rode to the festival.
Inside the festival, Goldsprints races pitched racers against each other and the clock.
Free tuning and custom tailoring for bike riders.