Levi's
Music Project x Snoop Dogg

Brand Platforms, Content, Design, Experiences, Strategy

The Levi’s Music Project is a long-term platform developed by Imprint Projects, including a series of community-based partnerships with popular musicians. This year, Levi’s and Snoop Dogg designed and built a professional music production studio in Snoop’s hometown of Long Beach. To celebrate the launch of the studio, Snoop hosted a workshop to help kids refine their tracks. A party at the YMCA Youth Institute included complimentary barber cuts, and live music by Battlecat and Quest Coast.

Back to filtered projects
Some stars are going to come out of here
- Snoop Dogg
This program has opened a lot of doors for me
- Honesti Lawrence, Age 16