Imprint Projects partnered Levi’s Made & Crafted with Los Angeles-based fashion and culture publication Junk Magazine to produce the Spring/Summer 2015 lookbook. The collection drew inspiration from the application and removal of graffiti. To bring this concept to life, we created editorial content and photo essays for the magazine and engaging digital experiences for an accompanying tumblr site. The publication served as a centerpiece for a campaign.
A launch event in Los Angeles introduced the collaboration to influencers and press, while driving social engagement in art and fashion communities.