Google Play
Music Zone at I/O

Design, Experiences

At Google’s 2016 developer conference, Imprint Projects created the Music Zone, a 3-day venue to showcase how Google Play fuels music discovery. The environment housed three large-scale interactive digital installations: a fifty-foot touchscreen,The Bohemian Rhapsody VR demo, and the Play Music Wall comprised of 3,000 earphone jacks with music linked to custom playlists. By leading overall design/production, and coordinating contributions by Google Creative Lab and VT Pro Design, Imprint Projects enabled the brand’s most successful I/O experience ever.

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Excellent. This is where we need to be going, this is progress! You should be very proud.
- Lorraine Twohill, Google CMO
We’ve never made anything close to as good as this music wall.
- I/O Team Member