After building the Levi’s Commuter brand over three years, Imprint Projects developed a global engagement program to launch the 2014 collection. Three month-long venues were established in Brooklyn, Los Angeles and London as communal workspaces with resources for cyclists. Levi’s Commuter Workspace offered free bike tune-ups, on-site tailoring, coffee, and wi-fi. The Workspaces also hosted fifty-two special events including performances, workshops, artist collaborations, talks, group rides and friendly competitions. Local icon profile videos were produced to celebrate a summer of cycling in each key city.
