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Alternative Apparel
New York Store Opening

Content, Design, Experiences, Strategy

Imprint Projects announced Alternative Apparel’s first store in NYC with outdoor art installations, community-driven programming and a blow-out launch party. In collaboration with local artist Andrew Lyon string interventions were attached to wild postings throughout Manhattan and Williamsburg, and a large-scale sculptural piece was created on the building’s SoHo facade for the opening event.

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