Levi's
Music Project

CHALLENGE
Levi’s have long been at the center of music culture. With global cuts to music education globally, how can Levi’s give back to music?

SOLUTION
Since 2015, Imprint has connected Levi’s with leading musicians and their hometown communities to provide masterclasses and resources for youth music programs.

This means meaningful campaigns that not only serve a community, but are celebrated well beyond. Each project generates content promoted by artists to their fans on social, and mass press that expresses a powerful and genuine partnership. The program is replicable globally via toolkits we create for regional teams to activate locally.

Imprint Projects has executed Levi’s Music Projects with Justin Timberlake, Alicia Keyes, Snoop, SZA, Vince Staples, and paved the way for projects in the UK with Skepta, in Spain with Rosalia, and many more.