The Platform

Since 2015, Imprint Projects and Levi’s have been connecting artists and educators to support local communities through music education initiatives.

The first Levi’s Music Project partnered Alicia Keys with Edward R. Murrow High School (a performing arts school in Queens, NY) to launch a new Music and Technology program. Students were introduced to sound engineering, audio-visual production and post-production, mastering, song writing and more in new state-of-the-art facilities built by Imprint Projects.

We’ve since created Levi’s Music Projects with SZA, Vince Staples and Snoop Dogg and delivered a global activation toolkit to empower Levi’s teams around the world to build their own partnerships with artists. The result: an additional eleven Levi’s Music Projects produced to date.

By the Numbers

8

Live Performances

42

Music Workshops

1800+

Event Attendees

$100K+

Musical Equipment Donated

1.5M+

Views for Alicia Keys, SZA and Vince Staples videos in six weeks

400K+

Instagram impressions on Snoop Dogg photo assets

3M+

Views across platforms for Snoop’s teaser video

This program has opened a lot of doors for me.
- Honesti Lawrence, 16