Since 2015, Imprint Projects and Levi’s have been connecting artists and educators to support local communities through music education initiatives.
The first Levi’s Music Project partnered Alicia Keys with Edward R. Murrow High School (a performing arts school in Queens, NY) to launch a new Music and Technology program. Students were introduced to sound engineering, audio-visual production and post-production, mastering, song writing and more in new state-of-the-art facilities built by Imprint Projects.
We’ve since created Levi’s Music Projects with SZA, Vince Staples and Snoop Dogg and delivered a global activation toolkit to empower Levi’s teams around the world to build their own partnerships with artists. The result: an additional eleven Levi’s Music Projects produced to date.
Musical Equipment Donated
Views for Alicia Keys, SZA and Vince Staples videos in six weeks
Instagram impressions on Snoop Dogg photo assets
Views across platforms for Snoop’s teaser video
This program has opened a lot of doors for me.