Bike Shop Tour 2011 — Levi's 2011
For three months, the Levi’s bike Shop traveled across America encouraging everyone to “get in
the saddle.” A specially outfitted trailer transported a mobile workshop complete with bicycle tuning center, a custom commuter tailoring shop and a bicycle photo-booth. Levi’s went where the cyclists were to create temporary resource centers along commuter thoroughfares, at bicycle events, in cultural centers, and alongside Urban Outfitters retail locations around the country.