Keenfest — Keen 2012
Created for Keen Footwear, Keenfest was an industry-changing three-day event staged in a vacant parking lot outside of the Outdoor Retailer in Salt Lake City. The lot was transformed into a camping-inspired oasis where guests were invited to enjoy complimentary food and beverages, tie-dye a free Keenfest t-shirt, listen to great local bands, cool down by the waterfall and participate in a variety of games and activities.