Store Opening Promotion — Alternative Apparel 2011
This promotion to announce the opening of Alternative Apparel's first retail store in
Venice involved a team of local gardeners sharing spring planting tips on bicycle. They gave out seed packets and worked with the public to
create planters as gifts for area businesses.

The three-day activation generated awareness
of the brand and distinguished the company for
its commitment to community engagement while highlighting their eco-minded vision and
craft aesthetic.