The third Levi’s Made & Crafted lookbook was a collaboration engineered by Imprint Projects with Wilder Quarterly. Alongside the Fall/Winter 2014 product photography and brand story, Imprint Projects created rich editorial content, photo essays and engaging digital experiences elaborating on the seasonal design inspiration of the Pacific Northwest. A custom project site and digital integrations populated Levi’s brand channels. In-store events in New York, Los Angeles, and San Francisco brought the lookbook to life with curated installations and musical performances.
It's a unique and extremely detailed twist on the lookbook format
Reimagining the process of creating sales tools, product photography and online/offline brand experiences.