Casper
Sleep Symposium

Content, Design, Experiences, Social/Digital, Strategy

Imprint Projects partnered with Casper to present the first ever symposium on the cultural, economic, and social dimensions of sleep. The day-long event included a keynote speech by Huffington Post founder Arianna Huffington; panel discussions among leaders in science, art, and entertainment like Reggie Watts, Sean Monahan, Adrianne Jeffries, Theresa Fisher, and Neil Harbisson; dream interpretation; a meditative VR spa experience; and a DJ set by St. Lucia. The symposium coincided with the release of “Slowave” a white paper by Sean Monahan (K-Hole) exploring sleep and society, commissioned and designed by Imprint Projects.

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Slowave is only the start of a small, radical revolution
- NYMag
Every night, sleep is a dance between making it happen and letting it happen
- Arianna Huffington
The Slowave movement is reframing sleep.