Brand Platforms, Content, Design, Experiences, Strategy
As part of the Levi’s Music Project, Imprint Projects worked with Vince Staples and the YMCA Youth Institute to develop Music x Technology. This program provides music education, a production studio, and additional resources to low income and culturally-diverse students in Staples’ hometown of Long Beach, CA. To launch Music x Technology, Levi’s and Vince Staples hosted workshops with producer Dion “No I.D.” Wilson and artist Philip Lumbag. A documentary about this new community resource served as the centerpiece for digital and in-store content.
If you're going to help somebody, it starts at home. And this is my home.
Collaborators:
YMCA Youth Institute, Vince Staples, Dion "No I.D." Wilson, Philip Lumbang, DJ Westside Ty, Robert J. Zagula, Moog