Created for Keen Footwear, Keenfest was an industry-changing three-day event staged in a vacant parking lot outside of the Outdoor Retailer in Salt Lake City. The lot was transformed BY Imprint Projects into a camping-inspired oasis where guests were invited to enjoy complimentary food and beverages, tie-dye free Keenfest t-shirts, listen to great local bands, cool down by the waterfall, and participate in a variety of games and activities.
Free. Fun. Outdoors. This was a big "Thank You" to the Outdoor industry.