For the launch of Uniqlo’s collaboration with contemporary artist KAWS, Imprint Projects built an integrated campaign including an out-of-home advertising campaign, animations, and an original logo.
Work by the artist from the late 90s and early 2000s anchored the collection. KAWS’ famous Companion figurine was used to tease the collaboration across social media. Large installations in the New York flagship store featured a hanging lenticular work flanked over the main entrance and a glass case housing clothing and KAWS video pieces. An original artwork wrapped the exterior of the New York flagship store, inviting visitors into the store for the experience.