Levi's
Hot Rod

Experiences, Product Launches

Imprint Projects created a unique exhibition to launch the Spring/Summer 2013 Levi’s Vintage Clothing Hot Rod Collection. The exhibition featured 35 custom sweatshirts, a tribute to legendary Hot Rod builder Norm Grabowski, a new film by Aaron Rose, and a replica 1957 Stratocaster built by the Fender Custom Shop. This exhibition opened in Los Angeles before traveling to Brooklyn, London, Berlin, and Tokyo.

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35 Kustom monster sweatshirts designed by Von Franco.