Levi's
Friends of… The Edible Schoolyard

Design, Experiences, Strategy

Imprint developed this program to align nonprofits and their pioneering supporters around a creative brand collaboration. For the first iteration of “Friends Of…” Levi’s partnered with food activist Alice Waters and her friends to celebrate 40 years of Chez Panisse, creating T-shirts designed by David Byrne, Sofia Coppola, Dave Eggers, Maira Kalman and Alice Waters herself.

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Retail display design highlighted a high-profile product collaboration with a meaningful brand message.
"Celebrating 40 Years of delicious revolution with Chez Panisse."