Imprint Projects worked with Google and Levi’s to enable a landmark collaboration: the Levi’s Commuter Trucker Jacket with Jacquard by Google. This product had technology woven into denim to make urban cycling safer. Imprint Projects was integral throughout the 2-year partnership, from developing the go-to-market strategy, to designing retail packaging, Beta-testing, and the production of promotional content and events. This launch for a first-of-its-kind garment drew max capacity crowds and garnered 2.9 billion press impressions.
1M+ views for launch video.
Product gifted to 400+ influencers.
SXSW earned 830M+ press impressions.
The most stylish wearable technology we've seen to date.
Launched with partner boutiques in LA, NYC and Boston. The jacket’s release gained 10M+ social media impressions.
The newest jean jacket in the world signifies a major milestone in the timeline of this wardrobe staple.
It feels like one of the first truly practical pieces of wearable tech.