1M+ views for launch video.
Product gifted to 400+ influencers.
SXSW earned 830M+ press impressions.
The most stylish wearable technology we've seen to date.
Launched with partner boutiques in LA, NYC and Boston. The jacket’s release gained 10M+ social media impressions.
The newest jean jacket in the world signifies a major milestone in the timeline of this wardrobe staple.
It feels like one of the first truly practical pieces of wearable tech.