Imprint Projects

Commuter x Jacquard Launch

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The Levi’s Commuter Trucker Jacket is the first smart garment with Jacquard™ by Google woven in.  This smart jacket connects to your smartphone and responds to touch giving you constant access and control of online services and apps.

To announce a landmark collaboration between Levi’s and Google, Imprint Projects led strategic marketing efforts, created media assets, and initiated an influencer / beta-tester program. The release of the jacket at Google I/O and SXSW generated massive media enthusiasm and drove record-breaking video views online. 

It feels like one of the first truly practical pieces of wearable tech.

The Verge

The first retail garment with Project Jacquard ... a trucker jacket with a multitouch sleeve.

The Fast Co. Design

full-width