Sephora
Brooklyn Launch

Content, Experiences, Product Launches, Strategy

To mark the opening of the first Sephora store in Brooklyn, Imprint Projects collaborated with five Brooklyn artists to create campaign imagery. This video explores the influence of Brooklyn and how they approach beauty in their work. Directed by Focus Creeps (Aaron Brown and Ben Chappel) with artists Kim Gordon, Hisham Bharoocha, Mickalene Thomas, Keegan McHargue, and Gary Panter. Music by Pixeltan.

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The beauty of Brooklyn is that it's actually a very grey, dull looking place, but people are highlighted by that greyness.
- Hisham Bharoocha