Imprint Projects

Commuter Bike Shop Tour 2011

For three months, the Levi’s Bike Shop traveled across America encouraging everyone to “get in the saddle.” Imprint Projects created a specially-outfitted trailer to transport a mobile workshop complete with a bicycle tuning center, a custom commuter tailoring shop, and a bicycle photo-booth. Levi’s went where the cyclists were to create temporary resource centers along commuter thoroughfares, at bicycle events, in cultural centers, and alongside Urban Outfitters retail locations across the country.

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23 stops in 42 days with over 9,000 miles traveled