Design, Experiences, Product Launches, Strategy
For three months, the Levi’s Bike Shop traveled across America encouraging everyone to “get in the saddle.” Imprint Projects created a specially-outfitted trailer to transport a mobile workshop complete with a bicycle tuning center, a custom commuter tailoring shop, and a bicycle photo-booth. Levi’s went where the cyclists were to create temporary resource centers along commuter thoroughfares, at bicycle events, in cultural centers, and alongside Urban Outfitters retail locations across the country.
23 stops in 42 days with over 9,000 miles traveled