Imprint Projects introduced Alternative to San Francisco, and helped open their first store in the city with a suite of cultural programs and community gatherings. Events highlighted the brand’s interest in design, technology, and food: a community bike ride, an intimate dinner with chef Aaron London, and a blowout opening party in the store. This edition of Alternative Grants invited innovators in design and technology to share their projects and compete for a membership at SF Tech Shop. The grant recipient was local engineer Aaron Rowley and his 3D textile printer called The Electroloom.
The program supported Alternative Apparel's values of empowerment, sustainability, and responsibility.